Who We Are
We are purpose catalysts
The Purpose Edge – powering purpose for sustainable impact.
We believe in the power of purpose and harnessing our collective ambition to drive impact and create shared value for society and our planet. We have a proven track record working with companies, social enterprises, charities and the public sector, developing award-winning marketing, fundraising and impact strategies bringing ESG ambitions to life – connecting people, purpose and possibility.
Our mission is to support charities, social enterprises and purpose-led companies, to power their purpose for sustainable impact. We challenge thinking and promote curiosity. We ask questions and delve deeper. We bring strategic thinking, diverse perspectives, creativity and energy to every project, and leave a lasting and sustainable impact.
Whether coaching and mentoring, working with Boards and fundraising and communications teams to develop or review strategy and campaigns, speaking at conferences to share our knowledge with the wider for-impact community, or facilitating workshops around purpose and leadership, we are always driven by purpose and making a transformative and lasting impact for people and planet.
Let’s go further and faster. Together.
We are driven by purpose. It’s in our DNA.
OUR MISSION
To power purpose for sustainable impact, making a difference today and tomorrow, and inspiring a world of purpose-driven catalysts.
OUR VISION
A more equal world where we value connection to ourselves,
each other, and to nature – a kinder, healthier, just world,
leaving no one behind.
OUR VALUES
Integrity – Innovation – Courage – Creativity – Collaboration
Sustainability is not just green, it’s a rainbow – we need collective action.
We believe that Sustainability can only be achieved through solidarity, collaboration, and joined-up creative unthinking.
We have worked across many of the UN Sustainable Development Goals and believe that we are all global citizens with agency to leave a positive mark on our world. From ensuring inclusive access to education, reducing poverty and hunger to driving women’s empowerment and gender equality, to promoting health and wellbeing, to challenging homelessness, to championing equality, human rights, social and climate justice, promoting diversity and inclusion, culture and creativity, and addressing environmental issues and driving climate action.
We work with nonprofits, charities and social enterprises to review and reinvigorate your fundraising and communications strategy and embed ‘missionraising’ and a unified purpose across your Board and your teams. We harness the passion and commitment of your supporters and community to deliver sustainable impact.
We are connectors. The arrival of CSRD offers organisations the opportunity to partner and align around their purpose, ESG (environmental, social and governance) ambitions and shared values. We will develop a clear value proposition and case for support and open possibilities to drive your corporate and trusts and foundations partnerships and thought leadership.
For companies, we work with you to develop a framework and communication strategy to bring your sustainability and ESG ambitions to life. We have expertise in social sustainability and have created local community impact initiatives that are aligned with your purpose and impact investing goals. We will support you to articulate, activate and amplify your ambition, working with preferred partners where needed.
We work with people who care about leaving no-one behind. Because we care. We work with people who are driven by purpose and motivated by impact. Because we are. Everyday.
What’s your purpose edge?
Sharon Edge
Founder & Chief Purpose Catalyst
Sharon is founder of The Purpose Edge, a boutique strategic fundraising, communication, purpose and impact driven consultancy. A graduate of International Marketing and Languages in DCU and the Indiana School of Philanthropy, Sharon has over 27 years of international experience across the commercial and not for profit sector (for impact sector), leading teams and consulting to develop award-winning marketing and fundraising strategies.
She began her career working with Irish Distillers Pernod Ricard with Jameson in the Dutch market and then worked in marketing with SONY and Energia before moving into the ‘for-impact’ sector after volunteering with WorldVision. She has grown income and impact for both international development NGOs and domestic charities, social enterprises and public bodies, having worked with Trócaire, ActionAid, Focus Ireland, Order of Malta, WALK, Airfield Estate, A Lust for Life, Screen Ireland and Pieta and many more fellow purpose catalysts.
Sharon is highly strategic, insights focused, creative, and impact driven. She has led strategic planning and reviews, brand repositioning and ‘brandraising’ projects, focusing on collaboration, insight and putting purpose and the power of emotive storytelling at the core.
Sharon is a huge advocate of the Sustainable Development Goals as the new blueprint for humanity and business, offering the opportunity to drive social and climate philanthropy and impact investment.
She has spoken on the topic of Sustainability and Leading with Purpose at the Charity Institute Ireland Summit, on the ‘S in ESG’ at the Basispoint impact showcase and at the 20th anniversary of the European Fundraising Association Skillshare.
Sharon mentors and coaches senior leaders and is also a facilitator with UNTHINK, a global leadership think-thank. She has served as Chair of the Fundraising & Communications Committee on the Board of Asthma Society Ireland and was also a member of the advisory Bord of Airfield Estate, Ireland’s first sustainable food hub. Sharon is also a member of Purpose Disruptors Ireland – a movement of communications professionals and activists who want to drive action and sustainable strategies and behaviours to shape a better world.
EXPERTISE
We power Philanthropy. We power Sustainability. We power Purpose.
Our expertise comes from a process of continuous learning, improvement and co-creation, working with diverse clients who are building huge communities of supporters behind their mission and aligning their impact to create positive change to address the Sustainable Development Goals (SDGs).
We are proud to have achieved transformational growth in income and impact and worked with teams to embed purposeful leadership. We work with bespoke partners and agencies who are experts in their fields, to create modular teams to articulate, activate and amplify purpose.
MissionRaising ™ – Driving Impact through Philanthropy
Purpose Catalyst Partner – Fundraising & Communications Monthly Advisory Service and Interim Support
Brand Identity, Strategy & Storytelling
Strategic Planning & Strategic Reviews
Research & Stakeholder Engagement
Fundraising & Communication Strategy and Campaign Development
Purpose Catalyst Workshops – Driving Innovation Creativity and Collaboration
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- Committed Giving
- Supporter Experience
- Building your network and your community
- ESG/Corporate Impact Partnership Value Proposition & Campaign Strategy
- Trusts & Foundations/Major Gifts – Venture Philanthropy & Donor Advised Funds
Driving Purposeful Leadership
Board Training
Gallup Strengths Based Team Building (partnering with Futurneerz)
Mentoring teams in charities and social enterprises
Creating Conversations and Impact Initiatives to drive Sustainability
Speaking/Moderating/Facilitating conversations that spur collective action on sustainability and working with companies on ESG strategy and impact partnerships.
ESG & CSRD Impact Initiatives
Amplifying Climate Philanthropy
Sustainability Communications
Social Sustainability Strategy – ‘the S in ESG’
Governance – Driving Ethical Leadership
Our Work
We’ve lots of great examples of where we’ve made a lasting impact for clients and here are just some of the organisations that we have worked with.
